Kick Off FIFA World Cup 2026™ at Your Airport with The Coca-Cola Company at Hudson
EAST RUTHERFORD, New Jersey (June 8, 2026) – As excitement builds for the FIFA World Cup 2026™, Hudson, part of global travel retail and food & beverage player Avolta AG (SIX: AVOL), has teamed up with The Coca-Cola Company to bring the passion of the world’s biggest sporting event to the airport experience, welcoming fans into the celebration from the moment they land.
Rolling out across over 200 Hudson stores in U.S. host city airports — Atlanta, Miami, Houston, Boston, New York-New Jersey, Los Angeles, Seattle, Dallas, and the San Francisco Bay Area — the partnership transforms Hudson retail convenience stores into energetic fan hubs within the terminal.
Travelers will find immersive tournament-inspired activations at 13 participating Hudson stores, including interactive games, photo opportunities, and branded swag. As an added fan moment, travelers who purchase any three qualifying Coca-Cola products will receive a gift with their purchase: a complimentary mini soccer ball, a playful keepsake and symbol of the global game. (Available for a limited time at select airports while supplies last.)
“Airports play a vital role in welcoming the world for FIFA World Cup 2026™, and we're proud to partner with Coca-Cola to help set the tone,” said Jordi Martin-Consuegra, Chief Operating Officer, North America, Avolta. “This partnership brings fans into the excitement in a way that feels authentic, accessible, and celebratory, and underscores our shared commitment to creating lasting memories that live long after the journey ends.”
“FIFA World Cup 26™ is about bringing the world together through the joy of the game, and there is no better place to start that celebration than at the airport,” said Pamela Stewart, Chief Customer Officer, Retail, The Coca‑Cola Company North America. “Together with Hudson, we are excited to create vibrant, fan‑first moments that surprise and delight travelers, turning everyday journeys into memorable experiences from the very first step of their trip.”
The in-store activation builds on the momentum of a national sweepstakes that Coca-Cola launched earlier this year and executed within Hudson’s network of convenience stores in the U.S. and Canada. One lucky fan won a trip for four to attend FIFA World Cup 2026™ matches across all three host countries, including the opening national team match in the winner’s host country, alongside numerous VIP experiences.
Together, Hudson and Coca-Cola share a vision of the airport as more than a transit point. It’s the first and last chapter of every fan’s FIFA World Cup 2026™ story.