Barbie, Fisher-Price, Matchbook, Hot Wheels and more..."The Mattel Experience" concept store at LAX will highlight all of the premier brands and licenses that children and adult collectors crave.

The Mattel Experience store in LAX is Mattel′s first Mattel-branded store. One of the world′s largest toy retailers, Mattel is a genuine Los Angeles-area brand, with headquarters in El Segundo, California.

This exciting new store is a first from the number one toy company in the world. A true hometown brand, Mattel selected LAX to kick off its new concept. So much public attention will be focused on this store. "The Mattel Experience" toy assortments will always change to ensure that only the latest and greatest merchandise is displayed for the travelers of LAX.