Hudson's Haitian Relief Effort

January 26, 2010 - In response to the international disaster in Haiti, Hudson has placed Lexan drop boxes on store counters for the collection of customers’ loose change. A card inserted at the top of the collection box asks customers to donate their change and explains that Hudson will match their donation to the American Red Cross for the relief of Haiti, which was devastated by an earthquake on January 12.

The company conducted a successful similar campaign in 2005, following the devastation of the city of New Orleans by Hurricane Katrina. At the end of that campaign, Hudson had provided the Red Cross with checks totaling more than $125,000. Hudson’s local management teams have the responsibility to empty the boxes, count the contributions, and send a check or money order to the Head Office in East Rutherford, New Jersey for accounting and processing.