Flexplay Entertainment has signed an exclusive retail distribution agreement with Hudson Group, making Hudson the exclusive retailer of Flexplay No-Return DVD Rental in airports and transportation terminals throughout the U.S. and Canada.
Starting in September, Flexplay DVDs will be available in approximately 200 Hudson News newsstands and Hudson Booksellers bookstores in airports and terminals throughout North America. Each Hudson store will offer a revolving assortment of Flexplay DVDs, refreshed with new titles every four to six weeks. Currently, Flexplay Entertainment has licensing deals with Warner Home Video, Paramount Home Entertainment and DreamWorks.
"We are very excited about our exclusive partnership with Flexplay," said Joe DiDomizio, president and CEO, Hudson Group. "We've been setting the pace in our stores with travelers’ necessities, convenience products, as well as food, beverage and comfort items that the airlines have been cutting back on. With Flexplay, we can now add to this list affordable and convenient option for customers’ in-flight entertainment needs."
Flexplay Entertainment has found success in its strategy of targeting busy professionals, including business travelers. Flexplay DVDs, featuring attractive movie titles at low prices, are targeted to consumers who rarely rent or purchase DVDs at traditional video outlets by reaching those customers where they already shop - such as airports, office supply stores, and so on.
Through its limited-life DVD technology, Flexplay DVDs offer the equivalent of a two-day "rental" of a movie, without the hassle or expense of returning the DVD after viewing. In addition, the 2-day viewing period for a Flexplay DVD begins only after the consumer opens the sealed Flexplay DVD package. Consumers can purchase a Flexplay DVD and start watching today, next week, or even a year from now, at their convenience.
For added convenience, Flexplay DVD fixtures at Hudson News outlets will feature built-in recycling bins, making it easy for consumers to responsibly dispose of their disc after viewing. Expired Flexplay DVDs collected at these outlets will be sent to GreenDisk, Flexplay’s recycling partner. The discs can also be disposed of in most regular plastic recycling.
About Hudson Group: Hudson Group is a travel retail specialist that operates more than 550 premier newsstands, bookstores, cafes and specialty retail shops in 69 airports and transportation terminals throughout North America. The company's flagship concept, Hudson News, is North America's only national newsstand brand. Under the familiar blue sign can be found the most complete selection of magazines in the aviation industry, along with newspapers and a wide variety of travelers' necessities, snacks and bottled soft drinks. Hudson Group's other concepts include such proprietary brands as Hudson Booksellers, Kids Works and Euro Café. Other national brands partnering with Hudson Group include Crabtree & Evelyn, Godiva Chocolatier, House of Blues, Life is good, Quiznos and Sunglass Hut. For more information, visit www.hudsongroup.com.