Hudson Group has been granted an exclusive license by Warner Bros to sell two apparel design t-shirts for the highly anticipated “Batman v Superman: Dawn of Justice” movie, set for March 25, 2016, release.
They will be displayed prominently at eleven airports nationwide including such major ones as Los Angeles International Airport and Miami International Airport. Each t-shirt will be stickered with a tag showing the exclusivity. Target demographics include traveling parents and grandparents heading home, picking up a gift for their children.
“We feel tremendously excited and honored to be granted not one but two exclusive designs to showcase in our airport retail environments,” said Kristine Reitz, Hudson Group’s Merchandising National Director. Reitz noted that Warner Bros has never given any airport retailer an exclusive license with apparel design.
The t-shirts feature original designs and bright colors—navy/Heather Grey and red—to engage customers. Designed like baseball t-shirts, there are color-blocks and the seams are cut underneath the arms.